ikigai print started with a simple idea — turn passion into fabric and stories into style. The seed was planted years ago when my mom launched her soft toy venture, Cuddles. Life got in the way back then, but her creativity never left our home — just took a nap until it was my turn.

Fast forward a few decades: I graduated from DU (where I also met my future partner-in-crime), spent 20+ years teaching, raised a wonderful daughter who’s also now in DU, and then decided mid-2025 to take a leap of faith — straight into fashion and fulfillment.

Luckily, my husband decided spreadsheets and supply chains were his new love language and jumped in too. So now, here we are — a family-run venture stitching together art, quality, and a whole lot of heart.

ikigai print isn’t just about tees and hoodies. It’s about celebrating what makes you you — your quirks, moods, and moments — all printed on premium cotton that feels as good as it looks.

Because style should make you smile :)